- We must consider how people perceive our work
- The first thing we respond to is colour; then geometry/composition and finally context
Important to consider:
- Typography
- Colour palettes
- Specific uses
- Cultural perceptions
Colour:
- The book Colour Image Scale is useful to look at for ideas on colour palettes
- Infographics
- Must consider emotional impact of colour
- Inspiration - Hayao Miyazaki
Structure
- Rule of thirds
- Perspectives can change meaning
- Implied lies
- Inspiration - Wes Anderson
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